Marketing Specialist // Senior R+D Designer
Why did I go into teaching?
BRANDING LESSONS
BRANDING LESSONS I SOCIAL MEDIA I PRODUCT DESIGN I ART DIRECTION CONSULTANCY I BRAND DEVELOPMENT I ART DIRECTION I VISUAL IDENTITY
I am an expert on instructing R&D strategy with an emphasis on product design and branding.
While I was living in Latin America, I spent a few years teaching teams in marketing, finance, transportation, operations, and engineering how to make a beauty experience that people will remember.
But I didn't start my exciting new job as a teacher until 2018.
During that school year, I had the pleasure of working as a teacher for some very smart and curious college students. They made me believe in people again.
They are amazing people who will change the world in many ways when they become leaders.
The following are some of the courses I teach 👇
Please, contact me for further information regarding the classes and their content.
TAKE THIS NOTE INTO CONSIDERATION:
The program's content is based on my professional experience and school-supplied guidelines.
This course was part of the Diploma in Brand Development and Management at the design school Toulouse Lautrec.
COURSE
DEVELOPMENT
& GUIDELINES
🧐 What is it about?
The brand book is a sacred manual that large and medium-sized brands adhere to precisely with their brand codes.
This program will teach you how to identify strategic visual elements that will enable you to create your brand's brand book.
🔥 What you will discover:
The brand book will be developed step-by-step based on the strategy and prior knowledge of the brand, target audience, trends, and competitors.
👉 Whom it is intended for:
Those accountable for developing brand identities include graphic designers, advertisers, content creators, and marketers.
⏰ Duration:
Six weeks / two days per week / three hours per session.
👩💻 Mode: Online
👈 SESSION PREVIEW
WEBINAR
FUTURE SOCIAL TRENDS
🧐 What is it about?
This master class is designed to understand consumer behaviour in order to anticipate the solutions they expect from brands, as the consumer has changed significantly since the emergence of covid.
🔥 What you will discover:
How to distinguish a trend from a fad, how to identify consumer behavior based on age, and how to anticipate your competitors, as well as unavoidable situations.
👉 Whom it is intended for:
Graphic designers, communicators, advertisers, content creators, and marketers are the intended audience.
⏰ Duration:
2.5 hours.
👩💻 Mode: Online
👈 SESSION PREVIEW
TAKE THIS NOTE INTO CONSIDERATION:
The content of this Master Class is based on my professional experience in research and development and new product development; I designed it for a course I taught for UCAL.
TAKE THIS NOTE INTO CONSIDERATION:
I designed the content, structure, and layout of this 6-week program for communication and marketing seniors at the request of UDEP.
PROGRAMME
BRAND BUILDING STRATEGY
🧐 What is it about?
Many brands that introduce a product to the market without prior market knowledge have a high probability of failure.
To avoid headaches and using analysis, diagnosis, and finally recommendations, to identify aesthetic codes that enable the development and long-term sustainability of a new brand or product.
🔥 What you will discover:
Prior to launching a new product or brand on the market, it is necessary to develop a guiding document that will serve as a road map.
👉 Whom it is intended for:
Content creators, industrial designers, graphic designers, advertisers, communicators, and communicators.
⏰ Duration:
8 weeks / 2 days per week / 6 hours per week.
👩💻 Mode: Online
👈 SESSION PREVIEW
MASTER CLASS
PERSONAL BRANDING
🧐 What is it about?
How can one distinguish themselves in an increasingly competitive environment?
In this master class, we discuss the significance of establishing a presence and positioning within the various social networks.
🔥 What you will discover:
How you want to be remembered is a component of social selling and has a great deal to do with your ability to create engagement and build a community interested in the solutions you can provide.
👉 Whom it is intended for:
All those interested in developing a solid social network communication strategy.
⏰ Duration:
Two and one-half hours.
👩💻 Mode: Online
TAKE THIS NOTE INTO CONSIDERATION:
The program's content is based on my professional experience and school-supplied guidelines.
This course was part of the Diploma in Brand Development and Management at the design school Toulouse Lautrec.
👈 SESSION PREVIEW
TAKE THIS NOTE INTO CONSIDERATION:
The program's content is based on my professional expertise in brand management. Per the CIDHe is request, the content and structure are original.
TAKE THIS NOTE INTO CONSIDERATION:
The content of the program is based on my professional experience in product research and design. The Universidad Externado de Colombia requested that I develop this master class.
WEBINAR
VALUE VS PRICE
PRODUCT STRATEGY
🧐 What is it about?
The consumption of social network-created content has increased the post-covid consumer's appreciation for packaging design to an unprecedented level.
🔥 What you will discover:
To distinguish value from price, to position a message in the consumer's mind, and to appropriate aesthetic codes for the benefit of your brand.
👉 Whom it is intended for:
Professionals in marketing, finance, and logistics, as well as communicators, who wish to comprehend the importance of packaging and product presentation for maximising sales.
⏰ Duration:
Two and one-half hours.
👩💻 Mode: Online
👈 SESSION PREVIEW
ENTREPRENEURSHIP PROGRAMME
BRANDING 101
🧐 What is it about?
Have you ever wondered why some accounts sell so much and others so little, or why some grow in followers while others do not?
Regardless of whether your company sells artisanal cookies or professional services, there are a few fundamental principles you must master to develop and communicate your brand on social media.
🔥 What you will discover:
This course is not about learning how to create visually appealing posts or videos; rather, it focuses on identifying insights, communicating to attract attention, and maintaining your audience's trust and attention.
👉 Whom it is intended for:
Entrepreneurs and content creators interested in establishing a social media strategy.
⏰ Duration:
4 weeks / 2 days a week / 4 hours a week.
👩💻 Mode: Online
👈 SESSION PREVIEW
TAKE THIS NOTE INTO CONSIDERATION:
Branding 101 is a co-created program for entrepreneurs seeking to develop social media content.
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