121 rm ART DIRECTION CONSULTANCY
BRANDING LESSONS I SOCIAL MEDIA I PRODUCT DESIGN I ART DIRECTION CONSULTANCY I BRAND DEVELOPMENT I ART DIRECTION I VISUAL IDENTITY
121 RM is one of the most awarded agencies in Lima, as well as Latin America as a whole.
From project manager to responsible for landing concepts developed by the creative team based on the art director's vision and approach, in my role as an external consultant, I have been involved in various projects in the beauty industry with the aim of achieving the greatest impact for the end user.
Consulting in advertising
2018 / 2020 / 2022
SOCIAL MEDIA //
MARY KAY Art Direction Strategy
In March 2022, Mary Kay asked 121rm agency to rethink its social media communication for its Time Wise facial treatment line.
I created visual concepts for the agency to distinguish itself from its direct competition as well as other beauty categories with which it coexists on social media.
Client: 121rm / Mary Kay
Creative Concept: 121rm
AD: Maru Jordán
Almacenes Paris Art Direction Consultancy
The 121rm team competed with other agencies for the Almacenes Paris account, highlighting the empowerment of millions of women throughout Peru with the #nohayotraigual concept.
In the bid for the count, I was responsible for the visual aspects of the concepts developed by the agency with the goal of presenting them as the best solution.
Client: 121rm for Almacenes París
Creative concept: 121rm Agency
AD: Maru Jordan