121 rm ART DIRECTION CONSULTANCY

BRANDING LESSONS  I  SOCIAL MEDIA  I  PRODUCT DESIGN ART DIRECTION CONSULTANCY BRAND DEVELOPMENT  I  ART DIRECTION   I  VISUAL IDENTITY  

🗣️ Overview:

121 RM is one of the most awarded agencies in Lima, as well as Latin America as a whole.

From project manager to responsible for landing concepts developed by the creative team based on the art director's vision and approach, in my role as an external consultant, I have been involved in various projects in the beauty industry with the aim of achieving the greatest impact for the end user.

Projects:
Consulting in advertising

Client:
121rm

Years:
2018 / 2020 / 2022

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Re Design

SOCIAL MEDIA //

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MARY KAY Art Direction Strategy     

In March 2022, Mary Kay asked 121rm agency to rethink its social media communication for its Time Wise facial treatment line.
I created visual concepts for the agency to distinguish itself from its direct competition as well as other beauty categories with which it coexists on social media.

Client: 121rm / Mary Kay
Creative Concept: 121rm
AD: Maru Jordán

Almacenes Paris Art Direction Consultancy  

The 121rm team competed with other agencies for the Almacenes Paris account, highlighting the empowerment of millions of women throughout Peru with the #nohayotraigual concept.

 

In the bid for the count, I was responsible for the visual aspects of the concepts developed by the agency with the goal of presenting them as the best solution. 


Client: 121rm for Almacenes París
Creative concept: 121rm Agency
AD: Maru Jordan