R+D PRODUCT DESIGN

🗣️ Overview:

I have worked in multifunctional teams developing new beauty products throughout my career. 

A few of my areas of expertise include consumer research, social trends, and analyzing and diagnosing brands in order to develop new products.

Beauty Categorie:
Make -up / Hair Care

Clients:
Belcorp / Starbrands

Years:
2008 - 2020

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Starbrands Product Design

For a year, I was in charge of leading the new product design team at the cosmetics company StarBrands Group.
Conceptualization, art direction, and design proposals for the hair care and make-up categories were among my responsibilities.

Beauty Categorie:
Hair Care

Client:
Hair Care

Year:
2019 - 2020

Belcorp Product Design

Direct selling brands saw a significant drop in sales beginning in 2012.

Under-the-radar brands aimed at younger audiences had emerged as a strong competitors in an increasingly volatile market.

With the emergence of make-up brands aimed at a younger audience, as well as the level of demand of this new expert consumer who lives hyper-connected and has access to a wealth of information, it was decided to redesign the three brands' make-up portfolios.

As a product designer in the makeup category, I had to find ways to keep the make-up brands' codes while incorporating new aesthetic-functional codes from professional, mass-market, and direct-sales brands.

The final product is the result of the analysis, diagnosis, and recommendation process, which is in line with the brand's branding and sales goals.

Beauty Categorie:
Make -up

Client:
Belcorp

Year:
2008 - 2017

Frenosa
Packaging Redesign

The car accessory company Frenosa began a rebranding process in 2018.

As part of the process and under Probrands' leadership and strategy,

I redesigned the packaging for ceramic brake pads, a top-selling item in the automotive industry.

Rethinking the packaging's design with the aim of harmonizing it with values like modernity, professionalism, and safety posed a challenge.

Project:

Packaging Redesign

Client:

ProBrands

Year:

2019

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