I help brands
create products people choose 
and buy again

I’m Maru Jordan, a Product Development & Innovation specialist based in Winnipeg, Canada, with 15+ years in consumer products (CPG/FMCG).
At Belcorp, I took around 54 products a year from concept to production across three brand tiers and 12 Latin American markets: about 500 SKUs and US$65.8M in net demand sales.
At Starbrands, I steered innovation for four hair-care brands exported to 60+ countries.
I start from what consumers actually need, and turn it into products they choose and buy again.